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Keywords: Financial bonds
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Journal Articles
Journal:
Internet Research
Internet Research (2020) 30 (3): 1019–1041.
Published: 05 March 2020
... and the structural model. Findings The results empirically demonstrate that social and structural bonds positively affect consumer engagement directly and indirectly via affective commitment, while financial bonds have only an indirect effect via affective commitment on consumer engagement. Practical...
