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Keywords: Firm outcomes
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Journal Articles
Journal:
Internet Research
Internet Research (2023) 33 (4): 1302–1330.
Published: 05 July 2022
... that are key to firm success (social media strategy success and marketing performance). Originality/value This paper conceptualizes SMMS through four dimensions, namely formalization, human resource management, co-creation and marketing planning, and the paper associates SMMS to important firm outcomes...
