... behavior. It scrutinizes folk theories of tracking, the concerns tracking raises among the potential participants and design mechanisms that can be used to alleviate these concerns. Design/methodology/approach This study uses focus groups composed of university students (n = 13) to conduct...

..., which gathered user criteria for evaluating Web sites through a focus group session. © MCB UP Limited 1998 This background information is placed before the stages in the design process in Figure 1 for several reasons. First, all of the decisions during the design process occur within...

... of the Web and to analyze these within the context of the users’ overall information‐gathering behavior. Data were gathered through a questionnaire and electronic focus group session with nine faculty from four business schools. Participants identified 49 Web page features which clustered into eight broad...