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Keywords: Football
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Journal Articles
Journal:
Internet Research
Internet Research (2014) 24 (2): 181–204.
Published: 01 April 2014
...Jeff McCarthy; Jennifer Rowley; Catherine Jane Ashworth; Elke Pioch Purpose – The purpose of this paper is to contribute knowledge on the issues and benefits associated with managing brand presence and relationships through social media. UK football clubs are big businesses, with committed...
