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Keywords: Framing messages
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Journal Articles
Journal:
Internet Research
Internet Research (2022) 32 (6): 1978–2002.
Published: 26 April 2022
... for online health rumor posts are mostly framed as gain (positive) or loss (negative) messages to catch online users' attention. Framing messages can enable two perspectives for a message to be presented while expecting the same outcome (Rothman et al., 1993). For instance, “Wearing a helmet can...
