Keywords: Freemium gamified services
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The super engagers of freemium gamified services: using multimethod approach to examine why highly interactive consumers become paying consumers

Keshav Gupta, Yiran Su, Thilo Kunkel, Daniel Funk
Journal: Internet Research
Internet Research (2022) 32 (6): 1891–1909.
https://doi.org/10.1108/INTR-07-2021-0434
Published: 12 May 2022
... literature provides scant knowledge on behavioral predictors of in-app purchases in freemium gamified services. The research examines highly interactive consumers' in-app behaviors using competition-based motivational affordances, daily usage behavior and social competition motivation that convert them...
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