Keywords: Full-adoption
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Journal Articles
Internet Research (2024) 34 (7): 139–159.
Published: 14 May 2024
.... Such differences in the customers’ mental state may become particularly crucial when alternatives to the service in question no longer exist. Lee et al. (2005) emphasized the time gap between initial adoption and full-adoption, and Akana and Ke (2020) noted that paying with existing bank cards...

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