...Juho Hamari; Max Sjöblom The results indicate that escapism, acquiring knowledge about the games being played, novelty and eSports athlete aggressiveness were found to positively predict eSport spectating frequency. eSports is as “a form of sports where the primary aspects of the sport...

...Robert Davis; Bodo Lang; Neil Gautam Purpose It is assumed that consumers consume games to experience hedonic and utilitarian value. However, there is no conceptual model or empirical evidence that supports this hypothesis in the game context or clarifies whether these consumption values have dual...