... (SES), materialism (MAT), technology addiction and impulsive buying behavior, considering the role of gender. Design/methodology/approach We tested the hypotheses in our framework using covariance-based structural equation modeling and a sample of 1,076 UK luxury brand customers recruited from...

...Shu Schiller; Fiona Fui-Hoon Nah; Andy Luse; Keng Siau Purpose The gender composition of teams remains an important yet complex element in unlocking the success of collaboration and performance in the metaverse. In this study, the authors examined the collaborations of same- and mixed-gender dyads...

...Pranjal Gupta; Jennifer L. Burton; Letícia Costa Barros Purpose The purpose of this research is to extend theoretical knowledge of key variables and their interactions that impact the persuasiveness of online influencers. The study explores the interactions between influencer gender, follower...

...Yue Qian Purpose The spread of the Internet has transformed the dating landscape. Given the increasing popularity of online dating and rising immigration to Canada, this study takes an intersectional lens to examine nativity and gender differentials in heterosexual online dating. Design...

.... Is there a gender difference on the relationships between the three perceived interactivity attributes and student engagement on the MOOCs platform? This study is structured as follows: we first review the extant literature in stimulus-organism-response (S-O-R) theoretical framework, interactivity...

...Mengli Yu; Ronggang Zhou; Zhao Cai; Chee-Wee Tan; Huiwen Wang Purpose This study examines the impact of response time on user experience for mobile applications and considers the moderating influence of gender and network environment on this relationship. Design/methodology/approach...

... by gender, strategically self-present in online dating profiles when pursuing two competing goals: attracting potential daters and avoiding detection as a liar. A survey and a content analysis were employed to test four hypotheses. The results revealed that seeking to project an attractive...

... quality, positive and negative emotions, gender and gameplay time interact with each other to predict high intention to download mobile games. Building on complexity theory, the authors present a conceptual model followed by research propositions. The propositions are empirically validated through...

...Si Shi; Ren Mu; Lin Lin; Yang Chen; Gang Kou; Xue-Jiao Chen Purpose The purpose of this paper is to investigate the impact of online service quality on swift guanxi that influences customer repurchase intention and the moderating role of gender in the relationship between online service...

...Yeolib Kim; Jae Seon Jeong Purpose – The purpose of this paper is to explore how the Big-Five model of personality traits relates to the use of multiple internet functions and test if the relationship differs by gender, age, and education. Design/methodology/approach – To test the research...

... of online auctions. The casual model was validated using partial least squares (PLS) techniques. Findings Gender moderated most of the relationships in the research model. The analysis results showed that the factors influencing men's and women's uncertainty are different. In addition, uncertainty has...

...Lori D. Wolin; Pradeep Korgaonkar Previous research suggests males and females exhibit different beliefs about and attitudes toward traditional media advertising along with different advertising stimulated consumer behaviors. However, little is known about gender differences in consumer beliefs...