Keywords: Generation X
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Journal Articles
Internet Research (2019) 29 (4): 799–817.
Published: 04 February 2019
... on the trust transfer theory and the generational cohort theory, the purpose of this paper is to analyze the effects on user- and company-generated information in boosting trust of three different cohorts (Generation X, Y and Z). Design/methodology/approach The data were collected through an online survey...

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