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Keywords: Gloating behaviour
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Journal Articles
The joy of pain: A gloating account of negative electronic word-of-mouth communication following an organizational setback
Available to Purchase
Journal:
Internet Research
Internet Research (2019) 29 (1): 82–103.
Published: 13 December 2018
... of this paper is to investigate what motivates consumers to spread, via electronic WOM communication, negative information about commercial entities adversity using malicious verbal narratives. Based on concepts related to the joy of pain (schadenfreude) and gloating behavior the authors propose a set...
