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Keywords: Google trends
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Journal Articles
Visualization of brand positioning based on consumer web search information: Using social network analysis
Available to Purchase
Journal:
Internet Research
Internet Research (2017) 27 (2): 381–407.
Published: 03 April 2017
... by performing a simple and cost-effective analysis using the free search traffic information provided by Google. Google Trends Social network analysis Brand positioning Search behaviour Web search traffic Do-Hyung Park can be contacted at: dohyungpark@kookmin.ac.kr 04 02 2016 10...
Journal Articles
Googling environmental issues: Web search queries as a measurement of public attention on environmental issues
Available to Purchase
Journal:
Internet Research
Internet Research (2016) 26 (1): 57–73.
Published: 01 February 2016
... such as “sustainability” and “climate change,” others with a relative stable trajectory such as “global warming,” and some with a downward trend such as “habitat fragmentation” and “pollution.” © Emerald Group Publishing Limited 2016 Google trends Environmental issues Public attention Web search queries...
