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Keywords: Green influencer marketing
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Journal Articles
Journal:
Internet Research
Internet Research 1–26.
Published: 18 December 2025
...Mohammad Olfat; Martina Topic-Rutherford; Marzieh Mohammad Beig; Fatemeh Barkhi Purpose Despite green influencer marketing campaigns extensively shape followers' behaviors, they are still based on trial and error. This study seeks an effective green influencer marketing for a sustainable world...
