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Keywords: Health marketing
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Journal Articles
Journal:
Internet Research
Internet Research (2025) 35 (1): 211–236.
Published: 23 May 2024
... Computational method Personality YouTube Health marketing Online identity Personality is considered central to defining self-identity, or “who I am” (Funder and Sneed, 1993). As such, personality has been found to manifest in how consumers think, feel, and act (Funder and Sneed, 1993). Traditionally...
