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Keywords: Helpfulness ratio
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Journal Articles
How review content, sentiment and helpfulness votes jointly affect trust of reviews and attitude
Available to Purchase
Journal:
Internet Research
Internet Research (2024) 34 (6): 2232–2256.
Published: 18 March 2024
... to test our research model, presenting participants with scenarios involving product reviews and prior users' helpful and unhelpful votes across experimental settings. Findings A high helpfulness ratio boosts users’ trust and influences behaviors in both positive and negative reviews. This effect...
