Keywords: Hierarchical value map
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Journal Articles
Internet Research (2012) 22 (3): 318–339.
Published: 01 June 2012
... a consumer value hierarchy of MCS. First, a qualitative study was conducted to explore means‐end elements of MCS. Then, a hierarchical value map of MCS was constructed with 314 usable responses from an empirical survey in Taiwan. The impacts of past shopping experience on consumers' value perceptions were...

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