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Keywords: Hierarchy-of-effects
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Journal Articles
Journal:
Internet Research
Internet Research (2022) 32 (1): 273–291.
Published: 14 June 2021
...Jie She; Tao Zhang; Qun Chen; Jianzhang Zhang; Weiguo Fan; Hongwei Wang; Qingqing Chang Purpose Following the hierarchy-of-effects model, this study aims to propose a two-step process framework to investigate social media post efficacy via attraction and likes. Design/methodology/approach...
