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Keywords: Hubris
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Journal Articles
Journal:
Internet Research
Internet Research (2019) 29 (5): 1190–1212.
Published: 10 April 2019
... of learning benefits from a previous to a subsequent crowdfunding project. Two competing hypotheses, drawn from the attribution theory and hubris theory of entrepreneurship, were tested in this study to determine the impact of prior success vs failure experience on both subsequent crowdfunding decisions...
