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Keywords: Human brand
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Journal Articles
Selling by contributing: the monetization strategy of individual content providers in the light of human brand
Available to Purchase
Journal:
Internet Research
Internet Research (2025) 35 (1): 25–53.
Published: 16 April 2024
... positive impact on the sales of the ICP-paid content, with the brand popularity of ICP playing a mediating role. Originality/value This study is the first attempt to demystify the relationship between content contribution and ICPs’ content monetization from the perspective of human brand. The findings...
