Keywords: Human brand attachment
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Journal Articles

When social media facilitates the dark side of consumer–human brand relationships: an investigation into social media-induced sleep problems

Andreawan Honora, Maryam Memar Zadeh, Nicole Haggerty
Journal: Internet Research
Internet Research 1–21.
https://doi.org/10.1108/INTR-07-2023-0579
Published: 26 August 2025
...Andreawan Honora; Maryam Memar Zadeh; Nicole Haggerty Purpose This research investigates the unintended adverse outcomes of consumer–human brand relationships facilitated by social media, particularly the impact of human brand attachment on social media-induced sleep problems. The moderating roles...
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Includes: Supplementary data
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