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Keywords: IT-Embedded pro-environmental behavior
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Journal Articles
Journal:
Internet Research
Internet Research 1–17.
Published: 24 February 2026
...Panpan Wang Purpose This study aims to explore how different gamification affordances interact with motivational goals to shape IT-embedded pro-environmental behavior ( PEB ) within gamified green IT applications. Design/methodology/approach Drawing on the affordance theory, goal-framing...
