...Dong Woo Ko; Jihye Park Purpose The purpose of this research is to examine the effects of congruence between the ideal self-image of a game player and the game character on identification and interaction with the game character, perceived game power and performance, character attachment...

...Ching-I Teng Purpose Online games are popular electronic commerce platforms in which gamers use avatars to interact with others. Avatar identification (the extent to which gamers regard avatars as an extension of themselves) is known to be related to online gamer loyalty. However, few studies have...

... analysed which type of brand community is able to achieve the balance between both needs, enhancing identification with the brand community. Design/methodology/approach A total of 318 valid responses were collected from three camera brand communities on Twitter. Messages (“tweets”) which included...

... services to the web user. Identification of topic changes within a user search session is a key issue in content analysis of search engine user queries. The purpose of this study is to address these issues. Design/methodology/approach This study applies genetic algorithms and Dempster‐Shafer theory...

... to provide the best scope in supplanting newsletters; their traditional counterpart. © MCB UP Limited 1998 Computer networks Identification Location Online computing Resources Communication plays an important role in the scientific endeavour; for a discovery or idea is of little value...