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Keywords: Identity
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Journal Articles
The esports experience economy: a multiple-case study of esports events, peripherals and fashion
Available to Purchase
Journal:
Internet Research
Internet Research (2025) 35 (5): 1821–1842.
Published: 02 December 2024
... immersive experiences. They can also diversify income streams via personalised and exclusive apparel lines that reflect consumer identity, collaborating with mainstream fashion or entertainment brands. Compelling, emotionally resonant storytelling can deepen fan engagement and help build brand loyalty...
