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Keywords: Identity signaling
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Journal Articles
Journal:
Internet Research
Internet Research (2022) 32 (3): 916–942.
Published: 24 August 2021
...Xiaoyu Chen; Alton Y.K. Chua; L.G. Pee Purpose This study explores identity signaling used by an emerging class of knowledge celebrities in China – Knowledge Wanghong – who sell knowledge products on online platforms. Because identity signaling may involve constructing unique online identities...
Includes: Supplementary data
