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Keywords: Identity theory
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Journal Articles
What’s love got to do with it? Place brand love and viral videos
Available to Purchase
Journal:
Internet Research
Internet Research (2020) 30 (1): 23–43.
Published: 04 October 2019
... be contacted at: carola.strandberg@ltu.se 13 07 2018 29 12 2018 31 05 2019 22 06 2019 28 06 2019 25 08 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Word of mouth Social media Social identity theory Self...
