Keywords: In-app purchase behavior
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Journal Articles

The super engagers of freemium gamified services: using multimethod approach to examine why highly interactive consumers become paying consumers

Keshav Gupta, Yiran Su, Thilo Kunkel, Daniel Funk
Journal: Internet Research
Internet Research (2022) 32 (6): 1891–1909.
https://doi.org/10.1108/INTR-07-2021-0434
Published: 12 May 2022
... Publishing Limited Licensed re-use rights only Freemium gamified services Super engagers In-app purchase behavior Motivational affordances Qualitative comparative analysis Keshav Gupta can be contacted at: keshav.gupta@temple.edu The research investigates factors that cause highly...
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