... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Customer experience Customer loyalty Customer advocacy M-payment services Social exchange theory India Customer advocacy (CA) is all about obtaining strong recommendations in customer communications. Given...

... in India, which also means the Internet may have less influence on voters. Some candidates have shown the way to the potential use of the medium for fund raising and recruiting volunteers. But Indian politicians will likely continue to be cautious in using the Internet. Research limitations/implications...

...Pooja Malhotra; Balwinder Singh Purpose The current exploratory study is an attempt to discover the factors affecting a bank's decision to adopt Internet banking in India. Particularly, it seeks to examine the relationship between the bank's adoption decision and various bank and market...

... in developed countries, would be acceptable in developing countries owing to its affordable quality and lower costs. This hypothesis was tested through a user survey conducted recently in India. Five different attributes of voice quality, telephone billing, VAS, reliability and responsiveness were analysed...