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Keywords: Inertia
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Journal Articles
Exploring bloggers' switching toward microblogging
Available to Purchase
Journal:
Internet Research
Internet Research (2020) 30 (6): 1811–1833.
Published: 14 July 2020
... of use work together to shape the pull effect of newly emerging microblogging. Furthermore, adopting the status quo bias theory and habit literature as theoretical lens, affective commitment, switching costs and habit are regarded as important sources of inertia. Inertia is presumed to play a key role...
