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Keywords: Influence
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Journal Articles
Journal:
Internet Research
Internet Research (2011) 21 (1): 67–81.
Published: 28 January 2011
...Tao Zhou Purpose The purpose of this study is to examine the determinants of online community user participation from a social influence perspective. Design/methodology/approach Based on 450 valid responses collected from a survey questionnaire, structural equation modeling (SEM) technology...
