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Keywords: Influencer Advertising
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Journal Articles
Journal:
Internet Research
Internet Research (2023) 33 (4): 1633–1663.
Published: 29 December 2022
...Mian Yan; Alex Pak Ki Kwok; Alan Hoi Shou Chan; Yu Sheng Zhuang; Kang Wen; Kai Chao Zhang Purpose E-commerce live streaming is a new influencer advertising method that allows influencers to interact directly with consumers on e-commerce platforms. Although evidence suggests that influencer live...
