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Keywords: Influencer credibility
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Journal Articles
Journal:
Internet Research
Internet Research (2023) 33 (4): 1633–1663.
Published: 29 December 2022
...-streaming advertisements (ads) on social media can increase consumers’ buying impulses, little research examined how this similar but new advertising method on e-commerce platforms may influence consumers’ urge to buy impulsively. This study explores the role of influencer credibility, celebrity effect...
