...Jeongwon Yang; Ploypin Chuenterawong Purpose The study investigated the potential role of social media influencers (SMIs) in engaging users with low motivation to participate in corporate social responsibility (CSR) activities by examining how the interplay among endorser type, argument quality...

...Samer Elhajjar; Omar S. Itani Purpose This study investigates the effect of de-influencing and its related content on consumer behavior compared with influencing content. It considers the gender of de-influencers and consumers’ varied reactions to distinct types of de-influencing. Design...

... between followers and social media influencers, aims to unravel the complex dynamics of followers’ threat perceptions within these relationships. Specifically, it examines how factors such as perceived self-efficacy to disengage and the positive affect of social media use influence threat appraisals...

..., the authors aimed to uncover the diffusion structure and the influencer's social roles undertaken by social entities in fostering communication and collaboration for the advancement of Metaverse fashion. Design/methodology/approach Social network analysis examined the critical graph metrics to profile...

...Feiyan Lin; Hengqi Tian; Jing Zhao; Maomao Chi Purpose E-commerce content platforms are a typical type of multi-sided platform that combines transactions with social media platforms. To solve the managerial dilemma of balancing the tension between control and autonomy of influencers' output...