...Cheng-Jun Wang; Jonathan J.H. Zhu We test the threshold hypothesis of social influence with a large dataset of information diffusion on social media. There exists a bell-shaped relationship between social influence and diffusion size. However, the large network threshold, limited...

... be contacted at: vincentwx@hkbu.edu.hk 09 04 2020 31 08 2020 31 10 2020 31 10 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Negative emotions Cancer Information diffusion Text analytics Social network analysis Big data...

... of communicating about CSR issues on social networking sites such as Twitter and makes several practical recommendations for companies. CSR Corporate communications Social media Social network sites Information diffusion The importance of corporate social responsibility (CSR) communication continues...

... of advertisers’ structural characteristics in the diffusion of advertising messages. Furthermore, the results illustrate how consumers cope with the advertisers’ sales presentations on microblogging sites. © Emerald Group Publishing Limited 2015 Information diffusion Microblogging sites Social...