...Cheng-Jun Wang; Jonathan J.H. Zhu The practice of viral marketing needs innovative strategies to increase information novelty and reduce the excessive network threshold. Departing from this overall picture of information diffusion research, this study examines the relationship...

... information seeking, information processing and information sharing (Myrick, 2017). Negative emotions Cancer Information diffusion Text analytics Social network analysis Big data As a result, the role of negative emotions in post–information processing behaviors (i.e. information sharing...

... this type of communication. Focusing specifically on companies and brands in the food sector, which has recently been subject to several CSR-related crises, we investigated how CSR messages were associated with Twitter users’ willingness to pass along (information diffusion) and endorse the content created...

... to the efficiency of the information diffusion process. Messages diffused at rapid rates are more efficient than messages diffused at slow rates (Van den Bulte, 2000). Diffusion theory states that several sets of factors can influence the diffusion of an innovation, such as innovation attributes, communication...