... information sharing on social media. Design/methodology/approach By drawing on health belief (HBM) and elaboration likelihood models (ELM), a novel conceptual model integrating older adults' health belief and information processing is established to uncover the factors. Online survey data from 290 Chinese...

... provide a better understanding of FOMO, a psychological factor that significantly contributes to social media fatigue. Privacy Advertising Social networks Attitudes Information processing Media fatigue Casting a cursory glance at today’s society, even the untrained eye can see media...

... was not measured prior to game play. Also, that no control of advergame playing time was conducted. However, a manipulation check was conducted. Future research should examine the impact of healthy advergames on individual’s reactions and information processing. Practical implications – Editors and creators...

... optimum and for its weakness in dealing with multi-dimensional space. Dr C.H. Wu can be contacted at: jack.wu@connect.polyu.hk © Emerald Group Publishing Limited 2016 Market segmentation Information processing Database marketing Customer requirements Customer characteristics Niche...

... to the different brand messages matters when promoting search as opposed to experience products online. © Emerald Group Publishing Limited 2015 Internet marketing Advertising Marketing communications Information processing Economics of information News and advertising synergy In the online...