... information sharing on social media. Design/methodology/approach By drawing on health belief (HBM) and elaboration likelihood models (ELM), a novel conceptual model integrating older adults' health belief and information processing is established to uncover the factors. Online survey data from 290 Chinese...

...Laura Frances Bright; Kelty Logan Privacy Advertising Social networks Attitudes Information processing Media fatigue Casting a cursory glance at today’s society, even the untrained eye can see media consumption in abundance. Consumers are glued to their smartphones in a pattern...

... was not measured prior to game play. Also, that no control of advergame playing time was conducted. However, a manipulation check was conducted. Future research should examine the impact of healthy advergames on individual’s reactions and information processing. Practical implications – Editors and creators...

... optimum and for its weakness in dealing with multi-dimensional space. Dr C.H. Wu can be contacted at: jack.wu@connect.polyu.hk © Emerald Group Publishing Limited 2016 Market segmentation Information processing Database marketing Customer requirements Customer characteristics Niche...

... experiment, results, a discussion of findings as well as implications and a conclusion. Internet marketing Advertising Marketing communications Information processing Economics of information News and advertising synergy In the online environment, the line between journalistic/news...