Keywords: Information quantity
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Journal Articles

Modality matters: comparing the persuasiveness of text- and voice-based conversational agents and non-interactive messages in health communication

Ziyang Gong, Junqi Shao, Nisa Rahman, Leona Yi-Fan Su, Yi-Cheng Wang
Journal: Internet Research
Internet Research 1–25.
https://doi.org/10.1108/INTR-07-2025-1004
Published: 21 July 2026
... interactivity and modality influence misperception correction and behavior change. This study examines how modality and information quantity shape cognitive load, misperception change, and behavioral intention. Design/methodology/approach A 3 (modality: non-interactive message vs. text-based CA vs. voice...
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