... the process of IT assimilation, and there is empirical support for the importance of organizational culture (Ke and Wei, 2008). Cloud computing Organizational learning Innovation diffusion Organizational inertia Assimilation To successfully compete in the networked economy, firms increasingly...

..., innovation diffusion theory, and organization dynamics. For the results, data are analyzed by using factor analysis to derive the actual composites and structural equation model to test the hypotheses. Findings The main results show the following findings. First, social exchange via E‐Blog fosters...