Keywords: Innovation diffusion theory
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Journal Articles
Internet Research (2016) 26 (4): 1001–1026.
Published: 01 August 2016
...., 2013). As this research is a data-driven exploratory case study, we do not intend to provide detailed theory-based hypotheses. Rather, based on a single case study with OPRs on Kindle 2 and theoretical perspectives of innovation diffusion theory (IDT) (Rogers, 1962), we provide four-specific future...

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