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Keywords: Intention of information
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Journal Articles
Electronic word of mouth in the Taiwanese social networking community: participation factors
Available to Purchase
Journal:
Internet Research
Internet Research (2017) 27 (5): 1058–1084.
Published: 02 October 2017
..., and perceived community-brand similarity while behavior includes the intention to provide, obtain, and pass information. Trust Perceived community-brand similarity Self-image congruity Intention of information Sense of belonging A virtual community (VC) is an interactive community that provides...
