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Keywords: Intention to purchase
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Journal Articles
Journal:
Internet Research
Internet Research (2015) 25 (1): 2–29.
Published: 02 February 2015
... – The experiment showed that: an objective negative online review was rated higher in terms of message usefulness compared to the other types of online reviews; positive reviews, whether they are objective or subjective, were rated higher in terms of attitudes toward and intention to purchase the reviewed product...
