Keywords: Inter-channel communication
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Journal Articles
Internet Research (2024) 34 (4): 1394–1426.
Published: 26 September 2023
.... In the second part, the authors found that both inter-channel communication and inter-channel competition were improved because of the external competitive pressure exerted by the COVID-19 pandemic. However, the heterogeneity of offline channels against online channels in business operation is a double-edged...

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