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Keywords: International marketing
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Journal Articles
Journal:
Internet Research
Internet Research (2002) 12 (2): 110–123.
Published: 01 May 2002
... Limited 2002 International marketing Success Business‐to‐business marketing Internet In recent years business‐to‐business international Internet marketing (B2B IIM) has received widespread attention. Avlonitis and Karayanni (2000), Hamill and Gregory (1997), Hoffman et al...
