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Keywords: Internet publishers
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Journal Articles
Journal:
Internet Research
Internet Research (2012) 22 (4): 499–526.
Published: 10 August 2012
... A total of seven latent variables of internet advertising adoption were examined: advertising agencies, internet publishers, small and middle‐sized enterprises, government role, e‐commerce development and user types. The paper found that these constructs successfully explain internet advertising adoption...
