... their own lives against others (e.g. Chae, 2018). On the other hand, social comparison has been found to significantly affect peoples' consumption behaviors (Liu et al., 2019 ; Zheng et al., 2018a , b); thus, Internet use could enhance social comparison, in turn leading to greater...

... Purchase intention E-service Heavy internet user Internet use Customers assess the effects of all discrete stimuli presented by the physical environment and hence respond to environments in a holistic manner during service encounters. Previous research termed these surrounding factors...

... an overall total (α=0.77, M=3.05, SD=2.05). Internet use Education Big-Five Gender Personality Multiple internet functions The increasing use of the internet is unprecedented. According to Internet World Stats (2012) , close to 34.4 percent of the global population...