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Keywords: Interpersonal communications
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Journal Articles
Journal:
Internet Research
Internet Research (2009) 19 (1): 42–59.
Published: 30 January 2009
... and decision making. The study also investigates whether existing theories of interpersonal communication hold in an online context. © Emerald Group Publishing Limited 2009 Interpersonal communications Electronic commerce Internet Consumer behaviour While the power of WOM on consumer...
