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Keywords: Knowledge influencers
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Journal Articles
From attraction to monetization: How do knowledge influencers trigger users’ willingness to subscribe to knowledge products?
Available to Purchase
Journal:
Internet Research
Internet Research (2025) 35 (6): 2218–2255.
Published: 15 November 2024
...Xiaoyu Chen; Alton Y.K. Chua Purpose This study examines the phenomenon of “knowledge influencers,” individuals who convey expert information to non-expert audiences and attract users to subscribe to their self-created knowledge products. It seeks to address two research questions: (1) What...
