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Keywords: Knowledge monetization
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Journal Articles
From attraction to monetization: How do knowledge influencers trigger users’ willingness to subscribe to knowledge products?
Available to Purchase
Journal:
Internet Research
Internet Research (2025) 35 (6): 2218–2255.
Published: 15 November 2024
... Knowledge influencers Knowledge monetization Perceived attractiveness Willingness to subscribe Self-branding theory Influencers are online celebrities capable of capturing users’ attention and influencing purchase decisions (Jiménez-Castillo and Sánchez-Fernández, 2019). Their rise to fame...
