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Keywords: LC3MP
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Journal Articles
Journal:
Internet Research
Internet Research (2025) 35 (5): 1915–1936.
Published: 17 March 2025
... eSports advertising research by identifying psychological mechanisms influencing consumer behavior. Moreover, the study extends the Limited Capacity Model of Motivated Mediated Message Processing (LC3MP) by demonstrating how cognitive resource allocation varies across in-game situations and advertisements...
