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Keywords: Like behaviour
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Journal Articles
Journal:
Internet Research
Internet Research (2019) 29 (1): 60–81.
Published: 03 December 2018
... the underlying mechanisms that explain users’ shallow engagement behaviors (e.g. Like behavior) have been rarely discussed. To fill this research gap, the purpose of this paper is to propose and empirically test a research model to identify the antecedents of Like behavior. Design/methodology/approach...
