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Keywords: Live streaming platform
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Journal Articles
Journal:
Internet Research
Internet Research (2025) 35 (2): 882–911.
Published: 09 August 2024
... streaming contexts remains scarce. This research delves into the dynamic interplay between streamers and viewers across diverse live streaming platforms, with a focus on the impact of distinct atmospheric cues. It also seeks to explore prosocial behavior and integrate elements of social comparison theory...
