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Keywords: Logistics
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Journal Articles
Journal:
Internet Research
Internet Research (2016) 26 (2): 484–497.
Published: 04 April 2016
... need to improve online shoppers’ satisfaction level for the purpose of keeping their loyalty. As an important component in online retail market, logistics service affects online shoppers’ satisfaction level. By applying expectation confirmation theory, the purpose of this paper is to explore how...
